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Bethlehem Farmers’ Market returns to Campus Square

For the seventh year in a row, the Bethlehem Farmers’ Market will have goods available to Bethlehem residents at Campus Square. The market will run at the intersection of New and Morton Streets on Thursdays, June through September, from noon to 5 p.m.

The market will open on June 19, with a larger grand opening scheduled for the following week.

The grand opening celebration will take place at noon on June 26 with live music and remarks from Tony Hanna, the city of Bethlehem’s director of community and economic development. He will be joined by Peggy Plympton, Lehigh’s vice president for finance and administration and co-chair of the Lehigh Environmental Advisory Group.

This year, the market will have vendors selling a vast assortment of goods, including fresh produce, salsa, dips, pet treats, herbs, baked goods, and soaps. Additionally, the Farmers’ Market manager Lindsay Fekula has planned some special events and entertainment for patrons during the market hours.

“Now that it is Lehigh’s second year running the market, we know what to expect and what we can do to improve it for customers and vendors,” she says.

Fekula will be at the market each day to help vendors set up and to assist customers.

The 2008 market was awarded a grant from the Pennsylvania Department of Agriculture Farmers’ Market Development Program. The grant enabled Lehigh to increase advertising and publicity for the market.

“We anticipate this year to be extremely successful,” Fekula says. “Last year, our vendors requested increased marketing and advertising and the grant allowed us to do just that.”

The market provides a shopping opportunity that differs from what customers typically find at a grocery store. At the Bethlehem Farmers’ Market, customers can sample the goods, develop relationships with the vendors, learn about unique food varieties and cooking tips, and greet their neighbors.

The market supports local farming and businesses in the Lehigh Valley and is part of the Pennsylvania Association for Sustainable Agriculture’s Buy Fresh Buy Local program.

--Brynn Buskirk

Posted on Thursday, June 12, 2008

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