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Where Business and Technology Intersect

In January 2007, the College of Business and Economics (CBE) embarked on a marketing campaign that aggressively promoted its integrated business programs and, specifically, its relationship with the P.C. Rossin College of Engineering and Applied Science.

New microfinance technologies and Lehigh’s entrepreneurial Integrated Product Development program were previously highlighted as CBE case studies.

This summer, the CBE has added a third case study to the mix. The Center for Value Chain Research (CVCR) is a joint research center that provides 25 business and engineering faculty a chance to exchange ideas and collaborate on global supply chain problems.

It’s a highly-unusual partnership that has, in just a few years, successfully caught the attention of the business community.

Visit the CBE Integration Web page, for a closer look at the Center for Value Chain Research, including podcasts from members of Lehigh’s supply chain community:

• Listen to co-directors Mike Santoro and Larry Snyder talk about the “value chain” and the strengths of Lehigh’s program.
• Learn how Lehigh is leading the way in offering highly-collaborative industry/university research alliances.
• See why Inbound Logistics named Lehigh as a “smart choice” in supply chain education.

Take a look and share your thoughts about the CBE’s integrated curriculum here.

--Tom Yencho

Posted on Wednesday, July 11, 2007

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