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Arthur C. Tauck 1953

Arthur C. Tauck graduated from Lehigh in 1953 with a degree in marketing. As an undergraduate, he was president, vice president, treasurer and house manager of Delta Upsilon, a member of sophomore and junior Class Cabinets and a lacrosse player. Tauck is chairman of Tauck World Discovery (TWD), a family owned and operated tour company providing deluxe vacation tours to all seven continents of the world. Started in 1925 by his father, TWD has evolved from a small company to the nation’s largest tour operator. His son Peter, a member of Lehigh’s class of 1979, is president of Tauck Holdings.

Tauck has funded a chair in international marketing and funded a classroom in the Rauch Business Center, as well as the Arthur C. Tauck Scholarship. "I am proud to hold the Arthur Tauck Professorship,” says K. Sivakumar, professor and chair of the marketing department. “His support has helped me, the marketing department, and Lehigh University to enhance the educational experience of our students, to generate new research, and to improve external visibility. Having personally met Mr. Tauck, I am amazed and grateful for his continued support and genuine enthusiasm for our students, programs, and faculty.”

The Tauck Scholars Program provides opportunities for students during their junior and senior years. The program offers international summer internships and other learning opportunities to students in cultural settings that are new and "foreign to them." Tauck Scholars serve as goodwill ambassadors, help new scholars prepare for their internships, and take part in special College of Business and Economics’ activities.

In 1999, Tauck was chosen for the prestigious L in Life Award presented by the New York Alumni Club for lifetime achievement. The L-in-Life award was originated by the Lehigh Club of New York in 1939. Its purpose is to recognize alumni of Lehigh University for outstanding achievements in business and professional life and for continued devotion and loyal service to the university. Tauck also earned the Alumni Award from the Alumni Association in 1989. He has been keynote speaker at various Lehigh gatherings. The Taucks were featured in the “Lehigh in My Life” series in the winter 1990 issue of the Alumni Bulletin. He has participated in Lehigh phonathons, served on his 35th and 50th Reunion Fund Committees and was chairman of his 40th Reunion Fund Committee.


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