With an established institution like Lehigh, branding is not about creating something new. The branding process is to help inform and validate who we are and what we stand for. We set out to uncover Lehigh’s unique characteristics and enduring values in an effort to preserve and embrace the most differentiating and compelling aspects of Lehigh.
With this learning and perspective in mind, it is important for the university to come together with one voice —a rallying cry and an aspiration for the entire campus community.
Our Brand Story (PDF) >
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