Welcome to ilLUminate, the blog of Lehigh Business at Lehigh University (LU). We started this online forum to offer thoughtful perspectives from our faculty, alumni and students on the often-complex issues and questions related to the business of business. We hope you’ll visit regularly to access all the latest news and insights, delivered through blog posts, videos and podcasts. Please feel free to engage in our exchange of ideas. Learn more.
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Professor Laura Smarandescu’s promotional strategy class is providing ideas to increase attendance to the retreat, as well as website and social media traffic. Read more.
The university recommits to loan program that aims to help small businesses flourish. Read more.
Keep up with all the news across the business college and the entire Lehigh campus.