Marketing Faculty
Professors
K. Sivakumar
Professor of Marketing; Arthur C. Tauck, Jr. Chair in International Marketing and Logistics; Department Chair. B.E., University of Madras, India; PGDRM, Institute of Rural Management, Anand, India; Ph.D., Syracuse University. Teaching interests: Marketing research; global marketing; marketing management. Research interests: global marketing, innovation management, and pricing.
Associate Professors
Ravi Chitturi
Associate Professor of Marketing. B.S., National Institute of Technology at Trichy, India; M.S., in Computer Science, Illinois Institute of Technology at Chicago; Executive M.B.A., Ph.D., University of Texas at Austin. Research interests: Technology and innovation, design and consumer emotions, brand value and marketing strategy. Teaching interests: Creating breakthrough innovation, design, development and marketing of new products, strategic brand management.
James M. Maskulka
Associate Professor of Marketing. B.S.B.A., M.B.A., Youngstown State University; DBA, Kent State University. Teaching interests: Marketing communications; global marketing; marketing principles. Research interests: Marketing communications; brand management; media planning.
Assistant Professors
Deepa Chandrasekaran
Assistant Professor of Marketing; Thomas J. .Campbell '80 Professorship. B.A., M.A., Stella Maris College, India; M.B.A. Indian Institute of Management Bangalore, India; Ph.D., University of Southern California. Teaching areas: product management; international marketing; marketing strategy; marketing management. Research interests: new product diffusion and growth; innovativeness of consumers and firms across nations; social network analysis.
Beibei Dong
Assistant Professor of Marketing. B.A., Tongji University, Shanghai, China; Ph.D., University of Missouri. Research and teaching interests include services marketing, international marketing, and marketing management.
Reetika Gupta
Assistant Professor of Marketing; Alison and Norman H. Axelrod '74 Research Fellow. B.A., Delhi University, India; PGDPC, Mudra Institute of Communications, Ahmedabad, India; Ph.D., Baruch College (CUNY). Teaching interests: Consumer behavior, marketing research, internet marketing. Research interests: complexity in interactive consumption environments, consumer learning of new products.
Nevena T. Koukova
Assistant Professor of Marketing; Alison and Norman H. Axelrod '74 Research Fellow. B.S., National and World Economy University Bulgaria; M.B.A., Case Western Reserve University; Ph.D., University of Maryland, College Park. Research interests: pricing, bundling, digital products and consumer decision making. Teaching interests: Marketing strategy, Consumer analysis, Marketing research, Principles of marketing.
Professors of Practice
Beth S. Gallant
Professor of Practice, Department of Marketing. B.S., Lehigh University; M.B.A. Columbia. Teaching areas: consumer behavior; business to business marketing; brand management; sales management.
Steven L. Savino
Professor of Practice, Department of Marketing. B.A., Villanova University: M.B.A., Wake Forest University. Teaching interests: Brand Management; Marketing Strategy; Principles of Marketing; Consumer Behavior; Sales Management; Global Marketing.