David A. Griffith
Professor of Marketing; Department Chair. B.S.B.A., University of Akron; M.B.A., Kent State University; Ph.D., Kent State University. Research interests: global marketing strategy; inter-organizational governance; marketing analytics and innovation.
Professor of Marketing; Arthur C. Tauck, Jr. Chair in International Marketing and Logistics. B.E., University of Madras, India; PGDRM, Institute of Rural Management, Anand, India; Ph.D., Syracuse University. Teaching areas: marketing research; global marketing; marketing management. Research interests: globalization; innovation; pricing; services; supply chains.
Associate Professor of Marketing. B.S., National Institute of Technology at Trichy, India; M.S., in Computer Science, Illinois Institute of Technology at Chicago; Executive M.B.A., Ph.D., University of Texas at Austin. Research interests: technology and innovation; design and consumer emotions; brand value and marketing strategy. Teaching areas: creating breakthrough innovation; design; development and marketing of new products; strategic brand management.
Nevena T. Koukova
Associate Professor of Marketing; James T. Kane Faculty Fellowship, B.S., National and World Economy University Bulgaria; M.B.A., Case Western Reserve University; Ph.D., University of Maryland, College Park. Research interests: pricing; bundling; digital products and consumer decision making. Teaching areas: marketing strategy; consumer analysis; marketing research; principles of marketing.
James M. Maskulka
Associate Professor of Marketing. B.S.B.A., M.B.A., Youngstown State University; DBA, Kent State University. Research interests: marketing communications; brand management; media planning. Teaching areas: marketing communications; global marketing; marketing principles.
Assistant Professor of Marketing; Thomas J. Campbell '80 Professorship. B.A., Tongji University, Shanghai, China; Ph.D., University of Missouri. Research and teaching interests: services marketing; international marketing; and marketing management.
Assistant Professor of Marketing. B.A., Korea University; M.S., Stanford University; M.S., University of North Carolina at Chapel Hill; Ph.D., Syracuse University. Research interests: empirical research in marketing; innovation and new product development; game-theoretic models in marketing; price competition and product differentiation.
Assistant Professor of Marketing. B.B.A., Yonsei University, South Korea; M.S.B.A., University of Washington; Ph.D., University of Washington. Research Interests: marketing strategy; cutomer-centric structure; structural marketing; organizational design elements; quantitative empirical modeling.
Assistant Professor of Marketing. B.S, Voronezh State Technical University, Russia. Ph.D., Drexel University. Research interests: brand positioning strategies, brand inference, anthropomorphization; negative brand performance; international and cross-cultural branding.
Professors of Practice
Steven L. Savino
Professor of Practice, Department of Marketing; John C. Swartley, Jr '24 Professorship. B.A., Villanova University: M.B.A., Wake Forest University. Teaching interests: brand management; marketing strategy; principles of marketing; consumer behavior; sales management; global marketing.