Beth S. Gallant
Department of Marketing: Professor of Practice
- Lehigh University, B.S.
- Columbia Business School, M.B.A.
Beth Gallant, an '86 Lehigh alum, brings her more than 25 years of marketing experience to the classroom. Working for companies like Procter and Gamble, Kfrat, Pfizer and Crayola, Beth has held numerous positions not only in product management and marketing communications, but also in market research, category management and international marketing.
Most recently she led an international team at Crayola, launching more than 40 news products into the Asian Pacific and European markets. As consultant, she is presently assuming the role as Director of Social Media and Public Relations for Crayola working with national media outlets placing brand related stories on the Today Show and in the New York Times as well as directing their Facebook page, Twitter and Pinterest strategies. Continually working in the field allows Beth Gallant to stay current and bring what is happening in business today into the classroom.
She received her MBA from Columbia Business School in New York City and also acts as the advisor to the Careers in Business Entertainment Club and as the Marketing Career Advisor to the marketing majors. Her conacts within the marketing community and through her own Lehigh alumni network have assisted numerous Lehigh graduates in successful placement after graduation.
- Marketing Consultant, Brandsolutions
- Sr Promotions Manager, Pfizer
- Brand Management, Kraft Foods
- Brand Management, Procter and Gamble