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K. Sivakumar

K. Sivakumar, Ph.D. holds the Arthur C. Tauck, Jr. Chair in International Marketing and Logistics.

Department of Marketing: Professor

  • P.S.G. College of Technology, University of Madras, India, B.E. (Honors) (Mechanical Engineering)
  • Institute of Rural Management, Anand, India, PGDRM (Rural Management)
  • Syracuse University, Ph.D. (Marketing)
K. Sivakumar ("Siva") is the Arthur Tauck Chair and Professor of Marketing at Lehigh University. Before joining Lehigh in 2001, Siva was a tenured faculty member at the University of Illinois at Chicago (UIC). He spent nine years at UIC where he was named an Academic Leadership Fellow for 1999-2000. He received his Ph.D. in Marketing from Syracuse University. He has an undergraduate degree in Mechanical Engineering (P.S.G. College of Technology, Madras University, India) and a master's degree in Rural Management (Institute of Rural Management, India). Before obtaining his Ph.D., Siva held managerial positions in marketing and general management for six years at the National Dairy Development Board, India, and National Cooperative Dairy Federation of India. These premier organizations were at the forefront of designing and implementing a multi-million dollar national initiative called "Operation Flood" and "White Revolution." The purpose of the project was to connect rural milk producers with urban markets by integrating farmers' organization, production facilities to manufacture value added milk products, and marketing expertise – a social-cum-economic initiative rolled into one.
Siva's research interests include globalization, innovation, pricing, services, and supply chains. He has published widely in leading journals including the Journal of Marketing, Journal of the Academy of Marketing ScienceJournal of Retailing, Journal of International Business Studies, Decision Sciences, Journal of Product Innovation Management, and other publications. His research papers on international business and pricing have been summarized in the "Editors' Briefing" section of the Harvard Business Review.
Siva joined Lehigh in 2001 to build and develop the marketing group. The new Department of Marketing at Lehigh was created under his leadership in July 2005 and Siva was the inaugural chairperson of the department for seven years until June 2012. As of July 2012, the department had ten full time faculty members.
Siva has won several awards including the Donald Lehmann Award (given to the best dissertation-based article in the Journal of Marketing or Journal of Marketing Research) from the American Marketing Association, Martin J. Whitman Distinguished Ph.D. Alumni Award from Syracuse University, Alpha Kappa Psi Doctoral Dissertation Award from the Academy of Marketing Science, Honorable Mention in the John Howard Doctoral Dissertation Award from the American Marketing Association, Best Conference Paper Award at the American Marketing Association Educators' Conference, Best Conference Paper Award at the Academy of Marketing Science Annual Conference, Outstanding Reviewer Award from the Journal of the Academy of Marketing Science, and other awards. Siva serves on the editorial boards of several scholarly journals. Siva was the Vice Chair of the Marketing Strategy Special Interest Group of the American Marketing Association during 2003-2004. He was the Vice President (Academic Affairs) of the Product Development and Management Association (PDMA) from January 2008 to December 2009.
Research Interests
  • Globalization
  • Innovation
  • Pricing
  • Services
  • Supply Chains
Office Information
Office: 450 RBC
Phone: 610-758-3405
Fax: 610-758-6941
Courses Taught
  • Marketing Research
  • Global Marketing Strategies
  • Managing Products and Services
Developing Leaders for Global Impact

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