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"Because its purpose is to create a customer, the business has two basic functions: marketing and innovation. Marketing and innovation produce results, all the rest are costs."
- Peter F. Drucker

We offer an innovative curriculum, accomplished and student-oriented faculty, and exciting career possibilities.

Innovative Curriculum

  • Designed to meet the needs of the industry
  • Developed by leading researchers with years of industry experience
  • Benchmarked against the top programs in the country
  • Taught by former technologists, marketers, designers, and executives

Accomplished & Student-Oriented Faculty

  • Who adopt a mentoring approach to education & career planning
  • Who are dedicated to developing future leaders
  • Who are highly published leading specialists
  • Who have years of experience across multiple industries (e.g., Internet/Intranet, computer, telecommunications, semiconductor, pharmaceuticals, consumer packaged goods, food and beverage, retail, electronics, entertainment/theme parks, consumer credit card/data processing, franchising, and marketing research)
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College of Business and Economics • Lehigh University • 621 Taylor Street Bethlehem, PA 18015 USA • 610 758-3400 • @LehighBusiness