Alicia Rankin '91
Former Head of Research and Fan Insights, National Football League
Alicia Rankin was Head of Research and Fan Insights for the National Football League from 2007-2013. Her responsibilities included overseeing the research department and working closely with the marketing and sales teams of the National Football League. NFL football is the most popular sport in America with nearly 200 million fans and in her role, she was responsible for understanding and increasing that fan base and strategically expanding the NFL brand into other growth opportunity businesses.
Prior the NFL, she spent 7 years at ESPN overseeing all qualitative and quantitative research projects regarding ESPN, all its networks, and its brand extensions such as ESPN.com and ESPN The Magazine. During her tenure there, she single-handily built the Consumer Insights department to provide strategic research across the entire company.
Prior to ESPN, Alicia worked at R.O.I Research and Sponsorship Research International (SRi), two research companies specializing in sports sponsorship research. At both firms, she was responsible for conducting and managing the sponsorship research programs of such client accounts as NFL Properties and Championship Auto Racing Teams (CART). In the course of the last twenty years, she has managed market research studies and consulting engagements covering 26 different countries worldwide.
Ms. Rankin graduated from Lehigh University in 1991 with a B.S. in Marketing with a concentration in market research and statistics. She is a member of the ARF, the AMA, CTAM, and Women in Cable Television (WICT). She and her husband and three daughters reside in New Jersey.